OOH Billboard
OOH Billboard
Print & Banner
Print & Banner
30" TV
DRTV
30" TV
Case history
Dell Global Integrated Campaign
BRIEF: Create consumer preference for Dell laptops and desktops. INSIGHT: People think all laptops and computers are the same. But they actually aren’t. Nor is the sales experience, where Dell excels. Dell offers better initial ownership support too. IDEA: Point out the Dell differences with a brand mnemonic idea. You can tell it’s Dell. EXECUTION: An integrated campaign was created focusing on the details that made Dell better - in the machines, in the buying experience, and in the ownership experience. The campaign ran worldwide. Whilst I am proud of this campaign, it is one of my regrets that the central idea lost focus during the global production process.