The Range Rover Vehicle Launch

BRIEF: Create the world’s best launch collateral for the world’s most capable vehicle. INSIGHT: It’s almost impossible to appreciate everything the Range Rover can do from any one viewpoint, especially when using conventional car launch communications. IDEA: Show multiple simultaneous viewpoints of the Range Rover conquering the world’s toughest trail. EXECUTION: New video technology was developed to create an app that showcases the ability of the Range Rover. Instead of reading a conventional brochure, prospects can ride wherever they choose on the ultimate demo journey.