Range Rover Evoque Vehicle Launch

BRIEF: Launch the new Range Rover Evoque INSIGHT: Some people have presence. They go their own way and reject the Lexus that the herd chooses. Instead, they look for a car that reflects them – a car with road presence. Evoque is that car. IDEA: The Presence Project. EXECUTION: The Presence Project was an integrated campaign that rolled out across 30 channels from TV to Twitter. It dramatized how the Evoque's commanding presence reflected the successful urban Millennials to whom it is targeted. On the way, we created TV commercials out of a live Brand Experience in New York’s Times Square and were the first people to sell a car on essential style site, Gilt Groupe.