Massage Envy Brand Re-launch

BRIEF: Relaunch the Massage Envy brand to build brand over time and sales overnight. INSIGHT: Massage is one of the few services that can benefit everyone. Whatever your level of physical ability, we can help you live your best life. IDEA: Making the best of every body EXECUTION: A purpose campaign, executed through TV and social media, demonstrated the diversity of ability levels and life stages that can benefit from massage. This is an inclusion campaign at a time of national division. It has the potential to grow into a powerful emotional platform.