Marriott Traffic Driving Campaign
BRIEF: Persuade holiday bookers to skip airline and travel sites and go straight to Mariott.com INSIGHT: Most people start by researching flights when they are thinking about a vacation. Why? The hotel you choose is far more important in determining whether you will have a great vacation. IDEA: Where you stay matters most. So start there. EXECUTION: A multi-media campaign that expresses why getting there is not nearly as important as being there.