Levi's Fall Collection Launch

BRIEF: Launch the Levi’s Fall Collection of shirts, pants, dresses and more. INSIGHT: Levi’s has endless credibility for jeans. For other fashion items, not so much. Their shirts are like anyone else’s shirts. Perhaps we could change that. IDEA: Every Levi's garment has the spirit of a pair of Levi’s. So this is not just a shirt, or a dress, or a trucker top – this is a pair of Levi’s. EXECUTION: A Brand Experience and a digital advertising campaign led to an innovative interactive Look Book that showcased Levi’s unique take on the Fall wardrobe.

Still from the Look Book continuously scrolling page
Still from the Look Book continuously scrolling page
Still from the Look Book continuously scrolling page
Still from the Look Book continuously scrolling page
iAd page
iAd page
iAd page
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