Levi's 501 UGC Campaign

BRIEF: Celebrate the 140th anniversary of Levi’s 501s. INSIGHT: The 501 is an icon. But what makes it current is how you wear it today. IDEA: Add your 501s look to the history of an icon. EXECUTION: We received tens of thousands of User Generated pictures from 501 wearers who wanted to share their look. The best of these were combined with curated images to give us a final 501 images which were presented in an art book and an anniversary site.