Google Chromebook In-Store Demonstration

BRIEF: Help people understand the advantages of Chromebook when they are in a retail store. INSIGHT: Chromebooks look like laptops. So people think they work like laptops. But they don’t. So people get freaked out and don’t buy them. IDEA: Explore the new, different way to do home computing. EXECUTION: A looping video played on Chromebook display models to attract attention in retail. Customers could interact to understand and experience the benefits of this amazing technology.