Dell V130 Product Launch

BRIEF: Launch the V130 laptop to small businesses. INSIGHT: For some businesses, making a good first impression is almost as important as doing a good job. So when they choose a laptop, design is as important as functionality. IDEA: V130 doesn’t just work well – it works beautifully. EXECUTION: A beautiful campaign dramatizes the beautiful design of the V130, whilst clearly explaining its functional excellence.

Print advertisement

OOH billboards

Pre-roll video & taxi advertising

OOH billboards

Campaign overview

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