Dell Interactive Brand Experience

BRIEF: Convince Small Business owners that Dell offers the best SMB laptops. INSIGHT: SMB owners don’t have time to think about laptop speeds and feeds, until they get to the airport departure lounge. IDEA: Make speeds and feeds interactive and fun. EXECUTION: Place interactive kiosk / posters in airport concourses to engage business travellers. Then dramatize everything from security, robustness and range. And why not show that the ultimate traveller, Tony Wheeler, uses one?