Coke.com e-CRM
BRIEF: Revitalize coke.com INSIGHT: The web can be a dreary place. Internet trolls, internet banking and your friends’ annoyingly perfect holiday snaps. IDEA: Make coke.com the happiest place on the web. Go there every time you want a little refreshment. EXECUTION: An endless scrolling loop of delightful, fun and just plain silly experiences, games and kitten pics. Because we all deserve our moments of happiness.